Privacy policy

Akari Underwear Pty Ltd
Last updated: August 2026

At Akari, we take your privacy seriously. This policy explains what personal information we collect, how we use it, and your rights in relation to it. By using our website or purchasing from us, you agree to the practices described here.

Who we are

Akari Underwear Pty Ltd ABN 90 689 768 376 is an Australian business registered in New South Wales. We operate the website akariunderwear.com and sell leakproof underwear direct to consumers.

If you have questions about this policy or how we handle your data, contact us via our contact us form.

What information we collect

Information you give us directly

When you place an order, create an account, or sign up to our waitlist or email list, we may collect:

  • Your name and email address
  • Your shipping and billing address
  • Your phone number (if provided)
  • Payment information (processed securely by Stripe; we do not store your card details)
  • Your order history and preferences
  • Any messages you send us via email or contact forms

Information collected automatically

When you visit our website, we automatically collect certain technical data, including:

  • Your IP address and browser type
  • Pages visited and time spent on site
  • Referring website or search term
  • Device type and operating system

This information is collected through cookies and similar tracking technologies, including Google Analytics, Meta Pixel (Facebook/Instagram) and tools built into our Shopify store.

How we use your information

We use your personal information to:

  • Process and fulfil your orders
  • Send you order confirmations, dispatch notifications, and tracking updates
  • Respond to your enquiries and customer service requests
  • Send you marketing emails if you've opted in (you can unsubscribe at any time)
  • Personalise your experience on our website
  • Run targeted advertising on Meta platforms (Facebook and Instagram) using Meta Pixel
  • Analyse how our website is used so we can improve it
  • Comply with our legal obligations

We do not sell your personal information to third parties.

Who we share your information with

We work with trusted third-party services to run our business. These providers only receive the information they need to perform their specific function:

  • Shopify; our ecommerce platform, which hosts our store and processes order data
  • Stripe; our payment processor, which handles all payment transactions securely
  • Klaviyo; our email marketing platform, which we use to send order updates and marketing communications
  • Meta (Facebook/Instagram); we use Meta Pixel to measure the effectiveness of our advertising and to show relevant ads to people who have visited our website
  • Google; we use Google Analytics to understand how our website is used, and Google Merchant Center to list our products in Google Shopping results. Google may set cookies and receive data about your visit
  • Australia Post; to fulfil and track your delivery

Each of these providers has their own privacy policy governing how they handle data. We encourage you to review them if you have questions about their practices.

We may also disclose your information if required by law or to protect the rights, property, or safety of Akari, our customers, or others.

Cookies and tracking

Our website uses cookies, small files stored on your device, to remember your preferences, keep items in your cart, and help us understand how visitors use our site.

We also use Meta Pixel, which places a cookie on your device to track actions taken on our website (such as viewing a product or completing a purchase) and links this data to your Meta account where possible. This allows us to show you relevant ads on Facebook and Instagram and measure how our campaigns are performing.

We also use Google Analytics, which sets cookies to measure how visitors find and use our website. This data is aggregated and helps us improve the site. You can opt out of Google Analytics across all websites using Google's opt-out browser add-on.

You can control cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website.

Email Marketing

If you sign up to our waitlist, create an account, or opt in at checkout, we'll send you emails about new products, launches, and updates. Every marketing email includes an unsubscribe link. You can also opt out at any time by emailing hello@akariunderwear.com.

We use Klaviyo to manage our email list and send communications. Klaviyo may track whether you open emails and click links, to help us understand what content is useful to you.

Your rights

Under the Australian Privacy Act 1988, you have the right to:

  • Access the personal information we hold about you
  • Ask us to correct information that is inaccurate or out of date
  • Request that we delete your personal information (subject to legal obligations)
  • Opt out of marketing communications at any time
  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have mishandled your information

To exercise any of these rights, contact us at hello@akariunderwear.com. We'll respond within a reasonable timeframe.

Data and storage security

Your data is stored securely on servers provided by Shopify, which are located in the United States and comply with applicable data protection standards. We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access.

No method of transmission over the internet is completely secure. While we do our best to protect your data, we cannot guarantee absolute security.

How long we keep your information

We keep your personal information only as long as we need it for the purposes described in this policy, or as required by law. Order and transaction records are kept for seven years to meet Australian tax and record-keeping obligations. Marketing contacts are kept until you unsubscribe. You can ask us to delete information we no longer need at any time.

Third party links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their policies before providing any personal information.

Change to this policy

We may update this privacy policy from time to time. The most current version will always be available at akariunderwear.com/policies/privacy-policy. Continued use of our website after any changes constitutes acceptance of the updated policy.

Contact us

If you have any questions about this policy or how we handle your personal information, please get in touch.

Email: hello@akariunderwear.com
Business: Akari Underwear Pty Ltd, New South Wales, Australia

This privacy policy is intended as a general guide and does not constitute legal advice. Akari recommends seeking independent legal advice to ensure full compliance with the Australian Privacy Act 1988 and any other applicable legislation.